Defining My Niche

Happy Tuesday, readers!

I appreciate your patience during my blog hiatus last week. I had hoped to schedule some posts ahead of time during my absence at the Southern C Summit, but those plans fell to the wayside as I juggled preparing for the conference, and also preparing to miss a week of work.

Those of you that follow along on Instagram, saw that the conference was an amazing time. I'm still ruminating over all the information that was presented and the many people I met. I'm also enjoying some time to unwind after what was a whirlwind week. I've gotten as far as unpacking my dirty clothes and enjoying some Goo Goo Clusters from my swag bag. I have yet to look through the many business cards I collected over the week or to download the slew of pictures I took. I'll get there.

I eventually plan to do a series of posts, highlighting the many adventures I had during my trip, but first I thought I would spend some time here writing and reflecting on a theme I heard throughout the Summit's sessions: "Be niche."

A message that was relayed by several different presenters in several different ways, was to find your niche...that one thing you are most passionate about or most an expert on...and focus on it. It left me thinking "Do I have a niche? And if so, what is it?"

Now before I go further, I will share that much of the conference focused on small business owners and career bloggers. I am neither. I started my blog more than 5 years ago purely as a hobby, and intend to keep it that way. I do enjoy making a little bit of money on the side and having the opportunity to partner with brands from time to time; but at the end of the day this blog is my hobby and my creative space. Because of that, I don't think I need to feel pressured to "be  niche." I love that this blog is my blog--a lifestyle blog where I post about anything and everything I want, regardless of whether it converts into likes, pageviews, or comments. On the other hand, though, I'm human, competitive, and a perfectionist and certainly feel motivated on some level by those stats. 

Despite recognizing that I don't have to fit myself into a niche, I still find myself pondering and questioning it. Can "lifestyle" be a niche? When asked what I blogged about during the conference, I continually answered "I'm truly a lifestyle blogger and post about whatever I want. I tend to write about fashion, interiors, cooking, books, and then just my day to day life." "Is that too broad?" I wondered. 

At lunch on Thursday, after a morning of sessions where "niche" came up continuously, my table engaged in a great conversation about blogging as a career versus hobby, defining your audience (whether it be as a blogger or creative small business owner), and the motivations that drive and inspire us all. When Haley of Hermosa Jewelry commented that her customer base and audience includes both teens and grandmothers, it all clicked for me. I shared that defining your audience can't always be driven and honed down to facts and figures such as "women in their late-20s to mid-30s." An audience can also be a feeling or a type. In that moment I felt like I discovered my niche!

I realized that the blog world I entered 5 years ago was not one of affiliate links, professional photography, or branding: It was a community. And YES, wholeheartedly, my niche, can be lifestyle. It can include an array of posts that might not always be connected. Even though I don't post about just one topic, I'd bet that you, my readers, know what to expect when you decide to click over to Alexandra Bee Blog. I hope that you expect to find a fellow woman who is real. I hope that when you stop by, you feel like you're sitting down to chat with a close friend. I hope you see that like you, I'm just trying to figure this whole womanhood thing out...career, domesticity, relationships, adulthood, healthy living, identity, and more.

My favorite blogs are the real ones. The bloggers that bare all from time to time, and make me realize none of us have it all together. The bloggers (and readers) that have been by my side over the last 5 years, through the good times and bad.

So now, if you've made it this far. I want to hear what you think. How would you describe Alexandra Bee Blog to someone? If you're a blogger, in what ways would you define your niche?

I love learning from you.

Have a great day!


  1. I love your blog and that you cover a variety of topics don't change a thing 😀

  2. Yes yes yes! I love this! I'm always hesitant when I'm posting something outside of just "fashion" or "style" but so often those are my favorite posts from others, like yours! (Not that I don't love those style posts too of course!) I think I just love the well-rounded-ness of that lifestyle category because you never know what you're going to get! Thanks for sharing Allie!

    xo Heather
    Sweet Tea Jubilee

  3. I enjoyed seeing your pictures, and I can't wait to read the series of blogs you have planned. I've always liked reading your blog, you have such a genuine way of putting yourself out there.

  4. I love your lifestyle blog! Your blog is one of my favs because it's real and it's you! Xo

  5. Love this post! It's so well stated, especially after hearing all the pushes to "be niche" during the conference! Can't wait to read all your other updates about the Summit soon!

    Erin, Attention to Darling

  6. I love this! I think your niche IS lifestyle, and I attribute you for finding anything from clothes, to jewelry, to pillows for my house, to recipse, to books to read. Keep doing you! xo, Champagne&Suburbs

  7. I love your lifestyle niche! It is so you!!! Don't change a thing- keep it up for all the other lifestyle bloggers out there who love to read your blog! Xx ash

  8. I love this post! I would agree that Alexandra Bee Blog has a "lifestyle" niche. Those are the type of blogs I enjoy reading! I have always felt like I could relate to you in so many ways for those reasons. I can also relate seeing how blogging has changed over the past few years from being a community to more focused on stats, page views, etc. I think that pressure is what caused me to stop blogging as often as I used to. I enjoy talking about my day to day life- whatever that may entail regardless of how popular the post may be. I am trying to remember that as I start blogging again. I love blogging as a hobby to much to let the pressure influence me. (:

  9. You definitely have a Lifestyle blog. We have been blogging about the same amount of time and the blogging world has changed for sure. I think there are a lot of people that start, thinking that they will have readers and become successful overnight. I tend to read bloggers that I relate to in one way or another. I have always used my blog as a way to fine-tune my writing skills (gotta put that Journalism degree to use somehow). I just write about what I like to do in real life: cook, bake, workout, mix drinks, doing DIY/entertaining and just trying to be positive.
    I think people should be true to who they are and not try to conform to what they think will get them more stats, page views, and brands contacting them to work with them (I see that happening a good deal in the fashion blogging now).
    Oh, I'm jealous you got to go to the conference. I love Charleston and getting insight from other creatives about what makes them tick.

  10. Excellent points. I like the reality of lifestyle blogs and I agree 100% with the community aspect!!

  11. you are adorable..first and foremost. I miss the Blogs that just shared..LIFE. most now are selling and it solely for the money aspect, I get that too, but I'm not buying half of what they are selling but I still read. I miss Clemson Girl and all my friens, mom friends etc. your Blog is refreshing, I do read..I am not a big commentor.

  12. Great post and I totally agree! I love that you post about your life and truly enjoy your blog! Keep on posting and yay for community!

  13. I love this post and couldn't agree more! Lifestyle is a niche! Or so I hope because that's mine too! ;)

  14. I'm a little late reading this (blame it on the travel & having to play catch-up!) but I love this post and I totally feel you! Although I am a more "fashion" oriented blogger 90% of the time, I love including lifestyle posts that encompass a broad range of topics since I'm more that just what I wear! I often have to keep it in perspective that this truly is a hobby (and something I love) but it always needs to stay fun and a reflection of "me" :) XO

  15. I agree with everything and feel the same way about my own blog. Sometimes I get wrapped up in not having picture perfect content... but then think back to why I started blogging in the first place. To be honest, I am a bit tired of reading sponsored content... while some is genuine most is not. I trust suggestions and product opinions on blogs like yours. Sadly many of my favorite blogs aren't around... I hope that you continue to lifestyle blog for years to come!


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